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One of the facts of american life these days is that many prescription drugs are now household names both doctors in the public want to reach for the newest prescription drug you can’t sit down to tv at night and not see a half a dozen drug company commercials millions of americans watch the ads and then ask their doctors for prescriptions the reason we’re seeing

So much consumer advertising is because it works they do it by telling people ask your doctor they can sell us almost anything pharmaceutical advertising is a tool that allows a pharmaceutical company to promote different areas of interest such as specific drug a chronic condition or information regarding various treatment methods pharmaceutical advertisements

Can be found almost anywhere they are broadcasted on television and radio as well as the magazines and newspapers physicians often receive weekly visits from pharmaceutical representatives who supply free samples of medication primarily the drugs were promoted to the physicians however in 1990 drug manufacturing companies began to target the consumer which is one

Fda stepped in to protect the consumer by imposing rules and regulations organizations such as pharmaceutical research and manufacturers of american enforce their own regulations to their members on pharmaceutical advertising to healthcare professionals in 2009 pharma voluntarily imposed guidelines and restrictions to free restaurant meals and gifts as a form of

Advertising to healthcare professionals now consumers are targeted as well the fda regulates advertisements targeted at consumers termed direct-to-consumer advertising while ama regulates pharmaceutical advertising towards doctors there are three types of pharmaceutical advertisements the first type of advertisement is called a product claim advertisement through

Which a pharmaceutical company can promote its therapy without biased information for example a product claim advertisement must list the risks and benefits in a balanced matter while only listing factual information for the drug in question the second category defined includes reminder advertisements which expose an interesting aspect instead of stating the most

Important facts regarding a specific drug like a product claim add reminder ads state the name of the drug being advertised but neglects the actual uses for the drug the third type of pharmaceutical advertisements are called help-seeking advertisements through which a specific disease or condition is elaborated without mentioning any specific disease drug therapies

In some countries it is illegal to advertise directly to consumers for medicine several research study have been found that direct to consumer advertisement has a negative impact on patients health as well as on doctor-patient relationship so let’s take a closer look at the controversy surrounding direct-to-consumer advertising supporters of utca argued that

Advertisement are a legitimate form of patients information they also claim that dtc helps to increase health awareness and people improve patient doctor interaction and the probability of better health outcome we’re phrma argues that dtc a educate consumers about health and available treatments and empowering them to become an advocate in their own care opponents

Of dtc emphasized the fact that advertisement do not serve as unbiased source of information but instead tend to be one-sided product consideration which produce unrealistic expectation of the benefit of medicine the consequences of this ad are the increase and inappropriate demand for new and expensive drug will be generated and thus peasants are now turning

Into consumers an alternate way of looking at whether drug advertisements are beneficial to the consumer is to understand what is not required to be stated in a drug advertisement for example there are no advertisements then list the benefits of two similar drugs allowing the consumer to decide which is best a different problem reveals itself when one factors in

Health literacy to consumer advertiser given that medical terminology has the tendency to use complex and unfamiliar words it is clear to understand how an individual’s ability to comprehend medical information directly affects their ability to retain and apply the information they received it is quite evident there are pros and cons regarding pharmaceutical drug

Advertising especially when the advertisements are directed towards the financial source or consumer as opposed to the regulator of product or the prescribing doctor but while the debate continues as the future of pharmacy we have to take into consideration that these situations are real and have a real influence on doctors and patients instead of focusing solely

On profit margins more focus should be spent on strengthening communication between pharmacists doctors patients and health information thank you for your time watching this video and good luck on your calculations exam

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6301 dtca By mgrx1812