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You Ask, I Answer: Monthly Client Retainers for Long Term Projects?

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Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?”

Renew on a monthly basis when at the same time, you need to convince them on question. um, the short answer is you have to be providing value at a level you monthly, you need to be delivering value monthly. alright, if you’re asking need to be delivered, you need someone to pay you weekly, you need to deliver up into milestones where people can see okay, this is the monthly

Milestone i says, you know, i want to renew on on x basis, what they’re really saying is, i for six months and hope that we get something at the end of it? you have to so that there’s a reason for them to keep saying yes, when you have something over again, every single month, you’re essentially saying, hey, i need to prove that’s helpful. one of the most straightforward

Tactics on this front is reporting should demonstrate that value, see. here’s the data that we’ve collected. here are our insights. here we need you to make. here are some advisory things that we see in your data example, with trust insights, we do a ton of reporting for our clients, i’m will be something in the data that i look at go hmm, that’s weird. let me seeing github

Showing up over and over again, in their data as a referring you need to be paying attention to. when was the last time you took on a popular machine learning model for $10,000. so we’re gonna get our logo and our thanks whatever. it’s basically influencer marketing, right. our remit as a what’s wrong with their data. but in seeing this data, we said, here’s an influencer

Marketing agency about a project like this. so we’re providing additional value on top of the value that they’re already contracted to get, help them get their data squared away, get their infrastructure squared away, good thing to do. right, the data suggests this is an audience to pay individual to pay attention to, here’s a youtube channel that’s worth looking at maybe

You’re an seo firm, and you see, hey, there’s some search trends here around this. maybe you’re an email marketing firm, and you’re and you thought it would. maybe you need to build some blog content around that. competitor. this is trouncing everybody and you’ll look at their ads and go hmm, client put their own unique spin on to to win some business. whatever it is you

Of interest here that’s not within our remit. and it may not even, it may not doing so you’re providing value to your client, when they would benefit from it value. if you’re not, they’re not going to renew because when you are dealing you are re winning the business month to month and that’s a challenging position showcasing that your value is so good that you’re willing to

Go month to month offer is useful that we’re willing let you walk away. anytime after 30 days. time on client retention and things and maybe that would be a good topic that makes them say, i’m really glad i’m paying you money? hey, if i gave you you want your clients asking all the time. so make sure you’re providing head say what if i gave them more money? what would happen? so good question.

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You Ask, I Answer: Monthly Client Retainers for Long Term Projects? By Christopher Penn